More traffic, more sales, more brand awareness.
Since 2008, 1-800-Bollards, a woman-owned business, has been a leading supplier of architectural and security bollards in industries including education, retail, government, stadiums/arenas, and much more.
Paid Search
SEO
Objectives
Achieve growth in direct e-commerce sales via Bollards while maintaining ROAS goals. Additionally, testing and implementing new marketing channels that can deliver the right type of customer and growth.
Strategy and implementation
- Develop & Deploy new Google, Bing search and shopping ads
- Develop & Deploy targeted landing pages for quote driven products
- Optimize & Deploy products for e-commerce and online sales
- Develop & Deploy an organic keyword strategy based on national and geo specific targeting to increase visibility to the products and brand
- Implement advanced analytics and goals to ensure we are able to identify multi-channel conversions
- Introduce and deploy successfully a set of Social based Ads for targeting new customers on Facebook and Instagram
Real growth. Real impact.
increase in online conversions during the first 2 years of campaign launch
0
%
average YoY growth in e-commerce sales driven by performance marketing
0
%
reduction in CPA while consistently hitting ROAS performance goals
0
%
positioned as a recognized industry leader through strategic brand visibility
0
st
increase in organic traffic in year one, with continued growth from SEO strategy
0
%
YoY increase in marketing budgets sustained over the last 4 years
0
%
The results