15 years of success in franchise, traffic and leads.
Since 1982 Closets By Design has been delivering high quality storage and organizing solutions across the US & Canada via their network of franchise partners.
Paid Search
Social Ads
SEO
Objectives
Achieve growth in online lead generation for its corporate marketing initiatives as well as its franchise partners while maintaining target CPA levels based on geographics. Additionally, Closets By Design wanted to increase the visibility and interest in its franchising offering to attract more franchise operators
Strategy and implementation
- Develop & Deploy new Google Ads, Bing Ads, and Yahoo Ads campaigns
- Develop & Deploy targeted landing pages designed for location and keywords to ensure higher conversions
- Develop & Deploy an organic keyword strategy based on national and geo specific targeting to increase visibility to the brand, corporate, franchising, as well as enhance the geo specific franchises.
- Implement advanced analytics and goals to ensure we are able to identify multi channel conversions
- Introduce and deploy successfully a set of Social based Ads for targeting new customers on Facebook and Instagram
Real growth. Real impact.
average YoY increase in leads from paid search campaigns over the past 15 years
0
%
average YoY growth in organic traffic consistently over the past 15 years
0
%
growth in geo-based organic traffic over the past 3 years
0
%
YoY increase in marketing budgets to fuel digital growth initiatives
0
%
of consistent franchise interest and operator growth since initiating targeted campaigns
0
years
of new leads attributed to Social Ads since their launch as a growth channel
0
%
The results