From little online presence to flagship business channel.
Before coming to Softline, Montrose Travel(Now known as CTM) had very little online presence and paid search campaigns that were underperforming due to lack of management or set up. We rebulit the marketing iniatives and now they have multiple sites with multiple targeting initiatives that now dominates both PPC & SEO for highly competitive industry terms, leading to a large increase in their client base.
Paid Search
SEO
Objectives
Our client’s objective was to increase the number of corporate travel leads for its Montrose Corporate Travel brand, and also increase the number of leads and sign ups for its Mtravel brand which was targeting travel agents who wanted to resell travel services.
Strategy and implementation
- Develop & Deploy new Google Ads, Bing Ads, & Retargeting Campaigns via Adroll
- Develop & Deploy top of funnel programmatic display campaigns
- Develop & Deploy targeted landing pages designed for location and keywords to ensure higher conversions
- Develop & Deploy an organic keyword strategy based on national and geo specific targeting to increase visibility More resources allocated to GEO areas we identified as high converting
- Implement advanced analytics and goals to ensure we are able to identify multi channel conversions
- Introduce and deploy successfully a set of Social based Ads for targeting new customers on Facebook and Instagram
Real growth. Real impact.
increase in valid leads, despite a 50% drop in total volume during the first year
0
%
in corporate travel revenue generated from targeted leads in the first year
$
0
M
average YoY growth in organic traffic from ongoing SEO efforts
0
%
boost in lead conversions through retargeting campaigns
0
%
growth in geo-based organic traffic leading to higher-value deals
0
%
consistent YoY budget increase backed by strong revenue growth
0
%
The results
A word from our client
We hired Softline Solutions after spending years trying to manage our paid and organic channels in house. We spent an enormous amount of money without much return. Softline came in and provided us with a detailed analysis of what we needed to do, provided a timeline, and implemented a strategy that completely turned the Corporate Travel channel around, making it a flagship business channel for us.
Chris M
CTM Travel