Campaigns Launched
Years of Experience
Google Certified
Ad Impressions
We’re the dental marketing experts that help your practice grow
Finding new dental patients while managing your busy practice isn’t easy. Between treating patients and overseeing your team, creating a smart marketing strategy often gets pushed aside. That’s where Softline comes in — your partner in building campaigns that work while you focus on care.
Since 2008, Softline has helped over 1,500 dental practices — including dentists, orthodontists, periodontists, and more — grow their patient base with targeted, local marketing strategies. From digital campaigns and SEO to direct mail and social media, we craft multi-channel strategies designed to drive new patients through your doors.
Whether you’re looking to expand, recover from slow growth, or stay ahead of local competition, we’ll guide you step-by-step with a marketing plan tailored to your goals.
Let’s get started — request your FREE Marketing Assessment today and see how we can help your practice thrive.
20K
Small Businesses Served
300K
Campaigns Created and Implemented
20M
New Customer Found

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See How We Drive Growth.
The Softline approach to smarter dental marketing
Strategy Session & Local Market Analysis
We begin with a personalized consultation and competitive analysis to understand your goals, service areas, and patient demographics. This helps us uncover key opportunities to position your practice ahead of others in your local market.
01
Custom Marketing Plan & Campaign Build
Next, we develop a fully tailored marketing strategy — combining SEO, Google Ads, social media, and even direct mail — all aligned to attract high-value patients and maximize your appointment bookings.
02
Launch, Optimize & Grow
Once launched, we continually track performance, refine campaigns, and report real-time progress so you can see exactly how your marketing is working — and where we’re growing next.
03
Got questions? We’ve got answers
We’re a full-service agency — from strategy and design to implementation and reporting, we manage everything for you. You’ll always have final approval on creative, but we handle the day-to-day.
While results can vary by industry and campaign type, many clients begin seeing increased leads or conversions within the first 30 to 90 days. We focus on both short-term wins and long-term growth.
Our free assessment includes a review of your current digital presence, a local market analysis, and an outline of growth opportunities. We use this to build a strategy that’s personalized for your goals and service area.
Yes. Every marketing plan we create is customized based on your business type, local competition, target audience, and goals. Whether you’re a gym, dental office, or pest control service, we tailor campaigns to fit your unique market.
We specialize in helping small to mid-sized businesses grow through digital marketing. This includes industries like auto repair, dental practices, fitness centers, pest control, home services, and salons & spas — whether you operate a single location or manage multiple.
Absolutely. We provide transparent, easy-to-understand reports that include metrics like traffic, leads, conversions, and ROI. You’ll always know what’s working and where we’re optimizing next.