Campaigns Launched
Years of Experience
Google Certified
Ad Impressions
We know fitness marketing, so you can focus on your members
As a fitness business owner, you’re juggling member experience, staff management, and day-to-day operations. Finding time to plan effective marketing strategies? That’s where Softline steps in.
Since 2008, we’ve helped over 2,500 gyms, health clubs, and fitness studios attract more than 2 million new members with powerful, data-driven marketing. From digital ads and SEO to direct mail and social media campaigns, we create custom strategies that bring real people through your doors.
Whether you run a full-service health club, boutique studio, or national fitness brand, our marketing solutions are built to match your goals and target audience. We guide you every step of the way — from strategy to execution — helping your business grow while you focus on what you do best.
Let us do the heavy lifting. Contact us today for a FREE Marketing Assessment and discover how we can help your gym grow.
20K
Small Businesses Served
300K
Campaigns Created and Implemented
20M
New Customer Found
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See How We Drive Growth.
The Softline approach to smarter fitness marketing
Strategy & Local Market Review
We start with a deep dive into your gym’s goals, competition, and member demographics. Whether you're a boutique studio or full-service health club, we tailor every plan to your unique market.
01
Custom Campaign Creation
Our team builds a fully customized marketing plan using a mix of digital ads, social media, local SEO, and direct mail to reach potential members where they live, work, and train.
02
Launch, Track & Optimize
We execute your campaigns, monitor performance in real time, and continuously refine your strategy — keeping your leads strong and your membership growing.
03
Got questions? We’ve got answers
We’re a full-service agency — from strategy and design to implementation and reporting, we manage everything for you. You’ll always have final approval on creative, but we handle the day-to-day.
While results can vary by industry and campaign type, many clients begin seeing increased leads or conversions within the first 30 to 90 days. We focus on both short-term wins and long-term growth.
Our free assessment includes a review of your current digital presence, a local market analysis, and an outline of growth opportunities. We use this to build a strategy that’s personalized for your goals and service area.
Yes. Every marketing plan we create is customized based on your business type, local competition, target audience, and goals. Whether you’re a gym, dental office, or pest control service, we tailor campaigns to fit your unique market.
We specialize in helping small to mid-sized businesses grow through digital marketing. This includes industries like auto repair, dental practices, fitness centers, pest control, home services, and salons & spas — whether you operate a single location or manage multiple.
Absolutely. We provide transparent, easy-to-understand reports that include metrics like traffic, leads, conversions, and ROI. You’ll always know what’s working and where we’re optimizing next.