Smarter search strategies that turn ad spend into measurable growth.

Paid Search

of online experiences begin with a search engine.

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ROI is the average return from Google Ads.

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of clicks go to the top three paid ads.

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of users say paid ads help them find what they’re looking for.

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Maximize your visibility and ROI with expertly managed paid search.

Paid Media is ever-changing. Consumer intent, technology, audience targeting and platforms continue to evolve. Softline is an Award-Winning Google Premier Partner that pushes the limits of paid search strategy and campaign execution. We pride ourselves on delivering enterprise-level paid media management with a boutique touch.
Measurable results

Track every click, conversion, and dollar to see exactly what’s working.

Scalable strategy

Built to grow with your business, no matter the size or stage.

Stats On Paper

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See How We Drive Growth.

Paid media driving conversions

Analytics

We dive into analytics to extract the key data points needed to drive our digital strategy. Our Google Analytics Certified team constantly reviews the traffic and behavior of users to shape our agile SEO process.

Usability

A fresh set of eyes and feedback never hurts. We execute Usability studies with a defined demographic tester and set of instructions to follow. The results are profound.

Heatmap

Uniting design vs. functionality is an art. Our heatmap study allows us to uncover the touch points of a user browsing a page and ensure that call-to-action elements are blended with creative in an optimal format.

Our approach to paid media

Account structure

Strategic campaign architecture built for performance and efficiency.

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Dedicated Strategist

Work directly with the expert managing and optimizing your campaigns.

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Transparency

Clear reporting, honest pricing, and full visibility — always.

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Reporting & Technology

Real-time data and insights powered by cutting-edge tools and tracking.

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Got questions? We’ve got answers

We’re a full-service agency — from strategy and design to implementation and reporting, we manage everything for you. You’ll always have final approval on creative, but we handle the day-to-day.

While results can vary by industry and campaign type, many clients begin seeing increased leads or conversions within the first 30 to 90 days. We focus on both short-term wins and long-term growth.

Our free assessment includes a review of your current digital presence, a local market analysis, and an outline of growth opportunities. We use this to build a strategy that’s personalized for your goals and service area.

Yes. Every marketing plan we create is customized based on your business type, local competition, target audience, and goals. Whether you’re a gym, dental office, or pest control service, we tailor campaigns to fit your unique market.

We specialize in helping small to mid-sized businesses grow through digital marketing. This includes industries like auto repair, dental practices, fitness centers, pest control, home services, and salons & spas — whether you operate a single location or manage multiple.

Absolutely. We provide transparent, easy-to-understand reports that include metrics like traffic, leads, conversions, and ROI. You’ll always know what’s working and where we’re optimizing next.