people actively use social media worldwide
of marketers say social ads are “very effective”
higher conversion rates for retargeted social ads
of Instagram users follow at least one business
Put your brand where your audience scrolls
With over 1.5 billion active users, Facebook remains a powerful channel, but it’s just one part of a much broader social landscape. Platforms like Instagram, LinkedIn, TikTok, and YouTube offer unique opportunities to engage your audience with targeted, scroll-stopping ads.
Whether you already have a presence on these platforms or are just getting started, our team helps you craft optimized, measurable, and platform-specific ad campaigns. We dive deep into audience targeting, behavioral patterns, and creative performance, so your ads reach the right people, in the right place, at the right time.
From feed ads and stories to reels and sponsored content, we manage the full funnel, helping you understand what truly inspires users to stop scrolling and start clicking.
Highly effective adds
Crafted to stop the scroll and drive real, measurable action.
Reach specific audiences
Target users by interests, behaviors, demographics, and more.
Start Your Digital Marketing Success Story Today!
See How We Drive Growth.
Target the right people at the right time!
Platforms like Facebook, Instagram, and LinkedIn offer powerful targeting tools that let you segment by location, age, gender, interests, and behaviors. But real results come from going beyond the basics.
At Softline, we use custom audiences, lookalike (clone) audiences, and first-party data to match your ads with the consumers most likely to take action. Our audience discovery process identifies and tests multiple audience segments within your market to find the highest-performing combinations — whether you’re promoting a single service or scaling a multi-location campaign.
We also leverage database advertising and retargeting strategies to reconnect with past website visitors or email contacts across social platforms. A solid email list, for example, can be transformed into a powerful retargeting tool, allowing us to build and advertise to new audiences that mirror your best customers.
Our approach to social media ads
Strategy & Audience Planning
We start by understanding your goals and identifying the right platforms, audiences, and messaging that align with your brand.
Creative Development
Our team designs eye-catching visuals and compelling copy that resonate with your audience and inspire action.
Campaign Execution
We launch and manage your campaigns with precision — optimizing bids, placements, and targeting in real time.
Got questions? We’ve got answers
We’re a full-service agency — from strategy and design to implementation and reporting, we manage everything for you. You’ll always have final approval on creative, but we handle the day-to-day.
While results can vary by industry and campaign type, many clients begin seeing increased leads or conversions within the first 30 to 90 days. We focus on both short-term wins and long-term growth.
Our free assessment includes a review of your current digital presence, a local market analysis, and an outline of growth opportunities. We use this to build a strategy that’s personalized for your goals and service area.
Yes. Every marketing plan we create is customized based on your business type, local competition, target audience, and goals. Whether you’re a gym, dental office, or pest control service, we tailor campaigns to fit your unique market.
We specialize in helping small to mid-sized businesses grow through digital marketing. This includes industries like auto repair, dental practices, fitness centers, pest control, home services, and salons & spas — whether you operate a single location or manage multiple.
Absolutely. We provide transparent, easy-to-understand reports that include metrics like traffic, leads, conversions, and ROI. You’ll always know what’s working and where we’re optimizing next.